Should I use a Free Auto Responder Service?

If you’ve realized the importance of an auto responder system in your online business, you’ve probably started shopping around for auto responder services. There are many choices out there; some are quality and some are a waste of time. If you see one of the many free auto responder services available, you might be tempted to give them a try. After all, free is good, right?

Think again. Before you consider signing up for a free service, there are a few important things you need to know. Free services can come with some strings attached that are bad for your business and bad for your wallet.

One of the biggest reasons that free email auto responders are a bad idea is because of the Can-Spam laws. When email marketing took off in the late nineties, the side effect was thousands of unscrupulous marketers sending “spam” or unsolicited mail to lists of prospects. As a response, the Can-Spam act was passed in 2003.

Can-Spam laws are tough and as an email marketer you need to strictly adhere to them. If your messages are labeled as spam by the end user, your marketing message won’t get across and you won’t be able to build a relationship with your prospects. You have to adhere to certain standards for your message content, the information in your footer and how to handle unsubscribe requests.

With free services, it’s up to you to adhere to these rules yourself. You’ll have to be on guard for using these rules exactly, or you could face stiff penalties. This means, in some cases, that you’ll need to manually unsubscribe people who request to leave your list. You’ll also have to watch the language of your messages carefully to be sure they can’t be construed as spam.

In addition to paying attention to Can-Spam laws, you’ll also have to pay attention to how ISPs view spam. Yahoo, AOL and MSN all have strict requirements about what is considered spam and what is not, which may be slightly different from the Can-Spam laws.

Instead of worrying about all of these rules and restrictions yourself, why not let a paid auto responder service do the worrying for you? A paid email auto responder service will stay on top of new laws and make sure that your messages adhere to those standards.

These services make sure that your email marketing messages will get through to your prospects and customers. They will take care of unsubscribe requests for you and handle any complaints from subscribers. You’ll stay legal and be able to focus on the important parts of your business.

A paid auto responder service will allow you to have an unlimited number of mailing lists, confirmed opt-in services and automatically delivered follow up messages. You’ll also be able to custom tailor messages to certain segments of your list. All of your messages will be compliant with the Can-Spam act so you don’t have to worry about fines, penalties and losing prospect interest.

Instead of wasting time with a free service, why not use a paid auto responder service to effectively market to your prospects and customers? Quick TellPro offers spam law compliant service with lots of extras that help you manage your email marketing with ease.